Purple Shampoo, WHAT DOES IT DO?

Purple shampoo is a specialised toning product created for blonde, silver-grey, and brassy hair in mind. Infused with crushed violet pigments, this shampoo effectively neutralizes the unwanted brassy and yellow tones that can spoil your hair color.

This at-home solution offers a convenient way to maintain your hair’s desired tone and combat brassiness effectively. With its ability to counteract yellow undertones, you’ll be left with a stunning and hassle-free blonde look.

However, it’s important to note that the frequency of purple shampoo usage may vary depending on your hair’s condition. If your hair tends to be quite brassy, the shampoo can tone it down by slightly darkening highlighted strands. Conversely, if you already have an ashy tone, the shampoo might deepen the ashiness. To prevent excessive dryness, it’s best to use purple shampoo sparingly and only when needed. Remember, achieving the perfect tone is a balance, so use the shampoo judiciously to maintain the health and vibrancy of your hair.

HOW TO USE

3 Most Common Purple Shampoo Mistakes and How To Use It Correctly
Use sparingly . . .purple shampoo can be drying

 

  1. You’re overusing it. 

Most purple shampoos should not replace your regular cleanser every day—or even multiple times per week. Because it tends to dry out hair, it should be used when needed, that is, when yellow or brassy tones are present. Best practice is no more than once every two-three months. An overdose of cool-toned purple could make your hair appear darker and duller.

  1. You’re applying it incorrectly. 

Purple shampoo is still shampoo, so you might think that the best way to use it is by massaging it into your strands and quickly rinsing it out.   Instead, apply it on damp, towel-dried hair as if you were applying a mask, combing it through evenly, and leaving it alone for three to seven minutes, then rinse. This is the most effective way to use purple shampoo. Shorter times will yield a milder result while longer times will intensify toning.

 

  1. You’re using purple shampoo on the wrong hair type.

When thinking about how to apply purple shampoo, it’s important to also consider your hair type. After all, you could be making a mistake just by using purple shampoo. Purple shampoos tend to be drying so if your hair is too dry or damaged it might be a better bet to skip the toning shampoo in favor of a purple conditioner, mask, or toning drops meant to serve the same purpose. Use a nourishing and hydrating shampoo first then follow up with a purple mask or purple conditioner.

TIPS ‘n TRICKS
Best when used as part of a hair regimen system. Recommended to use when color gets brassy, yellow or dull.

WHAT ARE THE BEST BRANDS FOR PURPLE SHAMPOO?

MILKSHALE | Schwarzkopf | Clairol | Shimmer Lights | Amika | Paul Mitchell | TIGI | Bed Head | Redken | Joico | Fanola