Being Blonde

The Halo Effect

Being blonde adds a certain warmth and radiance to most complexions – especially a bright, light or platinum blonde (it’s like having a ring light on your face at all times.


YOLO ~ life is short, so make it sweet!

all shades of blonde

We’ve lovingly curated hair care kits to help you maintain your luscious locks.

Simply choose from our selection to compliment your hair care needs.

Hair Care Rules for Blondes

  • only wash hair once or twice a week BUT make those days far from a quick, 5 minute wash/rinse and instead use a maintenance routine involving prep masks, leave-ins, bonding products when needed, hair oils and other products to take care of your hair.
  • with the help of our kits, all the maintenance products you need arrive at your door quarterly and keep your color treated hair soft and shiny.
  • if your hair gets greasy between wash days simply use a dry shampoo (included in your first kit!)

Meet Loo-loo,

CEO and founder of Joyjoy Box. You can write in to her and she will respond.

Loo-loo started this site to alleviate the confusion over what products maintain healthy hair and to alleviate frustration in having to search the internet for these products. “Wouldn’t it be great to have a one stop shop where you can subscribe to your favs and find new ones to try”. Well now it’s here!

Loo-loo says, “I have just gone blonde recently in an attempt to cover and blend in grey hair and I wish I had done so sooner. I get a lot of compliments and lighter hair brightens up your skin too so you look like you are in good lighting most of the time.

Remember, lovelies, take care of your hair.

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